Watching the Super Wild Card Weekend matchup on Saturday requires a Peacock streaming app subscription for NFL fans outside of Miami and Kansas City
Colorado's Colorado Springs supporters of the Miami Dolphins and Kansas City Chiefs who don't reside in those two locations will have to pay to see their teams play in today's NFL Super Wild Card Round.
The decision shocked Kelly O'Brian's sports bar employees and owner in Colorado Springs when the playoff schedule was revealed last week.
The media giant was given exclusive rights to broadcast the game on Peacock, its web streaming platform, under an agreement between the league and NBCUniversal. The monthly fee for the service is $5.99. You can get an ad-free version for $11.99 a month.
Barmaid Danielle Kempema-Rediger stated, "We've been stuck in front of the computer or on the phone every day for the past few days."
The bar's dedication to showing every NFL game has helped it cultivate a loyal clientele. The tables are draped in NFL helmets. The walls are decorated with NFL memorabilia and hand-painted club logos.
The bar subscribes to DirecTV's Sunday NFL Ticket for around $4,000 a year, which covers the cost of programming and licencing to display the games on several TVs.
Danielle clarified, "We really can only show the game legally on three TVs." "UPshow is what you need to worry about when it comes to licencing. Many folks, I believe, believe they can just see the game by logging into their home Peacock account. That isn't accurate.
This Saturday's NFL playoff game will be streamed exclusively online for the first time in the history of the league."Unique but unsurprising" is how UCCS Assistant Professor of Sports Communication Brett Siegel described the decision.
"The first-ever exclusively streamed NFL playoff game" is being advertised on the Peacock website, along with a 50% off coupon for a full year of Peacock. The streaming service now features NFL, Big Ten college football, WWE, rugby, soccer, and golf programmes.